AMP
(Accelerated Mobile Pages) is the type of pages that are designed to load
faster on mobile devices. The main idea behind the AMP pages is that it
produces a quick and lightening experience for mobile users.
There are lots of
open-source frameworks that are allowing the websites to ensure AMP. After
enabling AMP in your website, you can boost up the speed of your website. This
idea was introduced in 2015. Its main aim was to enhance the performance of
viewers on mobile devices.
AMP design of a website lasts lots of impacts on the
SEO of a website. Here, we will discuss everything that you should need to know
about AMP and SEO.
It
Decreases The Bounce Rate Of A Website:
As
we know that bounce rate plays an important role in increasing the SEO of a
website. If a website has a higher bounce rate, Google will not give preference
to your website in the search engines. On the other hand, if your website has a
lower bounce rate, Google will increase the ranking of your website.
The AMP
design of a website plays an important role in increasing the ranking of a
website. Its reason is that if you have enabled AMP design in your website,
your website will load faster on the mobile devices. The AMP design of a
website also decreases the weight of your website. The light-weight websites
also take less time in loading the data on desktop devices.
It
Increases The Time Spent On The Website:
If
a visitor visits a website and it takes too much time in loading the data,
visitors will not like this website. They will immediately leave this website.
If they enter into a website by clicking on the link, they try to visit other
pages of this website.
If your website is taking too much time in loading these
pages, visitors will never stay on this website. If visitors are not spending
enough time on your website, it will last negative impact on the SEO of your
website.
Google and other search engines will think that your website is not
sharing valuable content for the users. Instead of sharing the best quality
content, you will lose ranking in the SERP. As a result, all of your efforts
will be wasted.
It
Increases The CTR Of Your Website:
When
you search anything in Google, Google highlights the AMP pages with lightning bolt
icons. These lightning bolt icons distinguish your website from traditional
websites. As AMP pages load faster on the mobile devices.
Therefore, users will
try to click on those websites that have AMP pages. When users see these lightning
bolt icons in the SERP, they will try to click on these links. As a result,
this thing increases the CTR of your website.
Due to higher CTR, your website
will also get a higher ranking in Google. Along with enabling AMP design on
your website, you should also try to optimize the titles of web pages.
It
Increases The Chances Of Getting Rich Results:
Nowadays,
Google has also introduced a new feature under the name of ‘Featured Snippets’.
With the help of this essential feature, Google shows your website at the top
of the search results. If your website is appearing in the ‘Featured Snippets’,
more and more visitors will visit your website.
If you want to show your
website in the ‘Featured Snippets’, you will have to focus on the structured
data. If you have enabled AMP design in your website along with structured
data, it will increase the chances of your website to appear in the ‘Featured
Snippets’.
Swipe
to Visit:
As
told by experts of a dissertation
help firm, Google has also introduced an essential
functionality ‘Swipe to visit’ for the users. This functionality is available
only for those websites that are using AMP pages.
With the help of this
functionality, Google will show your images on the mobile. When the users
select the image of your website, they see a preview of the site header. They
can easily get access to your website just by swiping up the image. This is
also the best technique to increase the visitors to your website.
It
Also Improves The Performance Of The Servers:
If
your website is getting only a few visitors, it will not last load on the
performance of the server. On the other hand, if your website is getting lots
of visitors, it will last load on the performance of the server.
If your server
is down, it will last a bad impact on the experience of the users. If you want
to save your website from this impact, you should enable AMP design on your
website. As AMP design of your website decreases the weight of your website,
therefore, it will not last enough load on the servers. As a result, you can
enhance the userexperience of your website.
AMP
Stories:
This
feature was introduced in 2018. This feature was introduced to enhance the
engagement of the users. With the help of this essential feature, Google is
providing a new storytelling option for the users.
If you want to show your
website in the AMP stories, you will have to enable AMP design in your website.
If your website is appearing in the AMP stories, Google will also try to give
preference to your website in organic search results.
Higher
Placement In Search Results:
As
we know that user-experience of a website plays an important role in the SEO of
a website. If nobody is visiting our website, Google will never get an idea
about the user-experience of our website. If you enable AMP design on your
website, Google will send visitors to your website in different ways.
Due to
the AMP design of your website, if your website is getting more clicks, it will
provide an idea to the search engines about the user-experience of your
website. If you have shared the best quality content on your website along with
enabling AMP design, it will increase the user experience of your website. Due
to high user-experience, your website will get higher ranking in the search
results.
